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Agri-input Marketing in India e-book

  • Book: Agri-input Marketing in India
  • Author: Pingali Venugopal, Ram Kaundinya
  • Number of pages: 272
  • E-book file-sizes: 3.26 – 11.21 Mb

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.  

The E-Book Agri-input Marketing in India by Pingali Venugopal, Ram Kaundinya is available at the next formats: fb2, pdf, mobi.


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